SYSTEM NAME:
NEXCOM Direct Mail List/Patron Profile (September 09, 1996, 61 FR 47483)
SYSTEM LOCATION:
Navy Exchange Service Command, 3280 Virginia Beach Boulevard, Virginia Beach, VA 23452-5724.
CATEGORIES OF INDIVIDUALS COVERED BY THE SYSTEM:
All authorized customers of military resale systems.
CATEGORIES OF RECORDS IN THE SYSTEM:
For each sponsor Name, address, rank, branch of service, status (active, reserve, or retired), Social Security Number, pay grade, birth date, sex, race, names, birth dates, and Social Security Numbers of dependents, date of sign up, telephone number (if available), account number, rotation date (if available), mailings sent and responses (if available).
For all other authorized customers Name, address, Social Security Number, birth date, sex, race, date of sign up, telephone number (if available), account number, mailings sent to customer and responses available, purchase history, preference and summary. Sponsor information (rank, branch of service, status (active, reserve or retired), Social Security Number, pay grade, birth date, sex, race, account number.)
AUTHORITY FOR MAINTENANCE OF THE SYSTEM:
5 U.S.C. 301, Departmental Regulations; 10 U.S.C. 6011; and E.O. 9397 (SSN).
PURPOSE(S):
To maintain a data base which will permit the Navy Exchange Program to mail sales promotional, informational and market research materials to those authorized customers who have requested receipt of materials. The data base will also be used to define target markets among the authorized customers to develop better merchandise assortments and services to meet the needs of the customers.
ROUTINE USES OF RECORDS MAINTAINED IN THE SYSTEM, INCLUDING CATEGORIES OF USERS AND THE PURPOSES OF SUCH USES:
In addition to those disclosures generally permitted under 5 U.S.C. 552a(b) of the Privacy Act, these records or information contained therein may specifically be disclosed outside the DoD as a routine use pursuant to 5 U.S.C. 552a(b)(3) as follows
The 'Blanket Routine Uses' that appear at the beginning of the Navy's compilation of systems notices apply to this system.
POLICIES AND PRACTICES FOR STORING, RETRIEVING, ACCESSING, RETAINING, AND DISPOSING OF RECORDS IN THE SYSTEM:
STORAGE:
Electronic media.
RETRIEVABILITY:
Name, Social Security Number, address and account number.
SAFEGUARDS:
Secured and supervised facility; access restricted/password protected.
RETENTION AND DISPOSAL:
The records are retained as long as the customer wishes to receive the materials, then the patron profiles are destroyed when no longer an authorized customer.
SYSTEM MANAGER(S) AND ADDRESS:
Policy Official Commander, Navy Exchange Service Command, 3280 Virginia Beach Boulevard, Virginia Beach, VA 23452-5724.
Record Holder Manager Director, Advertising, Navy Exchange Service Command, 3280 Virginia Beach Boulevard, Virginia Beach, VA 23452-5724.
NOTIFICATION PROCEDURE:
Individuals seeking to determine whether this system of records contains information about themselves should address written inquiries to the Commander, Navy Exchange Service Command, 3280 Virginia Beach Boulevard, Virginia Beach, VA 23452-5724.
RECORD ACCESS PROCEDURES:
Individuals seeking access to records should address written inquiries to the Commander, Navy Exchange Service Command, 3280 Virginia Beach Boulevard, Virginia Beach, VA 23452-5724.
CONTESTING RECORD PROCEDURES:
The Navy's rules for accessing records, and for contesting contents and appealing initial agency determinations are published in Secretary of the Navy Instruction 5211.5; 32 CFR part 701; or may be obtained from the system manager.
RECORD SOURCE CATEGORIES:
The individual authorized customer/sponsor, Department of Defense/Defense Enrollment Eligibility Reporting System and Defense Finance Accounting System.
EXEMPTIONS CLAIMED FOR THE SYSTEM:
None.
FEDERAL REGISTER HISTORY: